Beautiful Soles was established in 2005. We were two best friends on a mission to avoid going back to the Corporate World and hoping to change the shoes mum’s put on their little ones feet – one soft sole at a time!

Fast forward to 2019 and we have certainly changed. I am flying solo these days (although Lucy & I remain great friends) and my son Elijah, who is pictured above at 9 months old, is about to turn 14!

Beautiful Soles is still all about the shoes but we now offer a great range of baby & kids shoes which include our own Beautiful Soles range and other brands including Bobux shoes.

In 2015 I opened a retail store in my hometown of Nowra. This retail store is not your standard retail store. My Wild Tribe boutique is a colloboration of 6 amazing business women (and mum’s) & the products they are passionate about. We share everything that is retail – rent, expenses, working in the shop & of course, successes. This enables us to minimise the risk & uncertainty that is retail & obtain the work / life balance us mum’s are always striving for.

2018 saw my life turned upside down when I had another baby. So in April 2018, baby Torah joined us, almost 13 years after my 1st!!

These days you can find Torah & I working in the shop one day a week where all of the products here on the website are also showcased. I then work part-time for the Shoalhaven Business Chamber supporting small businesses in my home town – something I am very passionate about & continue to promote & sell great baby & kids shoes for Beautiful Soles.

If ever you are visiting the South Coast, make sure you pop in to the shop to say hi & view all the amazing products that we have to offer.

 Love Ali & Torah

xx